What is an OG Meta Tag? How does Impact in SEO?

Facebook in 2010 introduced Open Graph. It permits any site page to have similar functionality as different objects on Facebook. It enables a client to integrate their site with Facebook. The various social media destinations; LinkedIn, Twitter and Google+ have perceived the benefit of social Meta Tags and remembered them. Twitter has launched its own Twitter cards and if its robots can’t discover any on a site they use the Facebook Open Graph Meta Tags.

Open Graph Tags give exact data about your site and web search tools to examine them .
This data contained in the Open Graph convention of a site helps in raising its positioning to higher positions. It implies that Open Graphs convention on a site will expand visibility on Facebook and other social media sites and furthermore better positioning. These are actually those objectives that a website admin and owner need to accomplish.
When you run an Open Graph protocol on your site, it transforms into a Facebook rich graph object. It gives you authority over how your site shows up on Facebook.
On the off chance that you don’t utilize it your site is left helpless before the social media site’s content generators.
It probably won’t portray your website via social media as you would need it to. In this manner, it’s prudent to produce your own Open Graph Meta Tags and join them into the HTML code of your site. It will enable you to hold power over the Open Graph Meta Tags, in addition, you can change them whenever you want to.
By utilizing the Facebook Open Graph Meta Tags on your site, you will build your site’s traffic and the brand’s reputation. The more your content gets shared on social media, the more traffic and connections you will get to your site.
On the off chance that your site is an e-commerce site getting traffic from social media site should boost your deals.
When you have effectively made Facebook Open Graphs Meta Tags, you can also explore making Twitter card Meta Tags, Instagram Meta Tags, and LinkedIn Meta Tags. Making Open Graph Meta Tags on all the significant social media websites will build the visibility of your site via social media. That is a zone which you need to explore to get more traffic on your website.

og meta tag

To exploit the Open Graph protocol, you should include the accompanying Tags in the code of your website.
1. og:title 
<Meta property=”og:title” content=”title ” />
This tag will be the title of your substance, content, object etc. It should not surpass 88 characters as that is the length it will be truncated to in the event that it surpasses the length.
2. og:url 
<Meta property=”og:url” content=” website url” />
This will be the URL that will be associated with your content i.e the link.
3. og:type 
<Meta property=”og:type” content=” website” />
Think of these as categories, hotel, blog, article etc. In this Open Graph you portray the kind of substance that you are sharing. Is your substance online, or amusement based or individuals based. There are a few other sorts Tags moreover.
4. og:description 
<Meta property=”og:description” content=” description ” />
Perhaps the most important tag. This is the 2-3 sentence snippets that shows up in the post. Write this carefully as this can be the catchy content that decides between getting clicks or not.
This Open Graph tag will contain a short portrayal of not in excess of 200 characters. It should be a catchy description that should boost the client’s enthusiasm in visiting your site.
5. og:image   
<Meta property=”og:image” content=” image url” />
The URL for an image you want to represent your content. Images must be PNG, JPEG and GIF formats and at least 50px by 50px and simply ensure that the picture measure does not surpass 5MB and 1200 x 627 pixels should be the limit as these are Facebook limitations for image Tags. We all know the significance of putting a picture with the content. Content without a picture can simply be exhausting reading; however with a picture imposed it can become exciting to read.
In this manner, it’s smarter to put an image in the Open Graph Meta Tags. An eye-getting picture will excite viewers to explore your site.

About Author:

Chetna Sharma, Editorial Contributor and SMO executive at www.geoflypages.com with digital marketing expertise, enjoys writing blog posts. Chetna works day-to-day to reshape the social presences of the company. Chetna is a prolific writer who has written various engaging and informative blogs on various subjects. Chetna when not writing enjoys doing other creative works like sketching and image editing on Canva.