ultimate guide for business promotion with digital marketing

Planning to Expand your business digitally but don't know how to do it? Don't worry we've got you covered! In this post you'll be going through all the tricks you are gonna need in embarking on the new journey in the world of Digital Marketing.

The first question that arises in your mind when you hear this term is, What is Digital Marketing? and Why do I need it?. In simple words, Digital Marketing is the marketing of products & services through various digital platforms. The platform could be a digital banner, digital advertisement, your mobile phone or any other medium which works on digital technologies. We are gonna take you through some Digital Marketing Channels which will surely take your business to reach new heights.

digital marketing channels

Use this Infographic by Copying this Embed Code


1. SEO

Search Engine Optimization or SEO is the process which helps in increasing the visibility and organic (or unpaid) internet traffic to your website to generate more leads and in term more business. Suppose you search for a query on Google, Yahoo or Bing, then you get many relevant websites containing the keywords which you provide in the search box as search results to your query. The websites that are shown on the first Search Engine Results Page (SERP) have a higher chance of being visited or clicked over (known as Click-Through Rate) than those of on the subsequent pages. SEO strategies come to your rescue there and help your website to reach the top of the result's page by optimizing most searched topics or keywords, content, titles, URLs, image optimization on your website.

2. SMO

SMO, an abbreviation of Social Media Optimization, is yet another most important tool for Digital Marketing. This is the process of promoting your products or services on social media platforms like Pinterest, Facebook, Instagram, Twitter etc. Promoting your brand and services on these platforms can help people to find you online and hence better business opportunities.

3. Content Marketing

You may have heard this thousand times from various people that "Content is the King!!” it holds true for Digital Marketing as well. It is the heart and the soul of your Digital Marketing Planning. Always, I repeat, always! Try to be original and fresh in your approach when you create content for your website. By creating and sharing fresh and relevant content in the form of videos, writing blogs, social media posts, etc businesses generate interest in the audience about the product and hence it helps them to achieve their business goals.

4. Pay-Per-Click (PPC) Advertising

In order to gain increased visits to your website, you can go for this internet marketing model that offers you to pay for the visits each time someone clicks on the ads you've published on the portal. In this way you don't have to wait for the organic visits to happen, instead, you can buy it! Have you heard about Google Ad??? It is a perfect example of PPC. Each time you click on an ad that is displayed on the top of Google’s results page, the advertiser is charged for that click. It is very important to incorporate the keywords in your ad that makes it relevant and useful for the user in order to convert that visit into a business.

5. Blogging

It is yet another tactic to generate business leads. It is basically an informative or discussion-based text series that is used to catch a user's attention to the website that helps in promoting the products and services. The more informational, interesting, fresh and frequent your blog posts are the more visitors will come and return to your website giving you more business opportunities. Therefore many businesses use blogging as a means to digital marketing.

Apart from the above techniques, there are more which you can implement in your business strategy to boost your sale

        Digital Advertising

        Email Marketing

        Affiliate Marketing

        Online Public Relations

        Video Marketing

        Contextual Marketing

Incorporating these Digital Marketing Techniques in your business will surely take your business far ahead in the competition. If you are dreaded by the whole process and clueless about how to do it on your own then Don't worry! There are many talented professionals who are working in this field, specialized in promoting your business digitally......

And to your ease, we are one of them! You can hire us anytime to hone your business digitally.
We are here to provide you a solution for all your Digital Marketing Needs.

Written By:   Sakshi Sharma.