How much does Facebook ads cost?

You can run ads on Facebook, Instagram, and Audiences networks on any budget. Some people spend more on coffee every day than they do on their advertising campaigns. The exact cost pertaining to your ad to someone is determined in our advertising auction. Learn how pricing works for our ads and how a budget that works for you is determined.

You can hire anyone Social Media Marketing Agency to run Facebook ads for your business. Marketing Agencies have experts which provide best result within minimum cost. 

If you are the owner of a business that first considers Facebook advertising, then I think your first question is:

"How much does Facebook advertising cost?"

Below you will find the average cost of advertising your business on Facebook, and which factors will affect Facebook's advertising costs.

Table of contents

The average cost of advertising on Facebook

If you measure cost per click (CPC), then on Facebook advertising costs an average of $ 0.27 per click. If you're measuring the cost per thousand impressions (CPM), then Facebook advertising costs around $ 7.19 CPM (ByHootsuite).


Awareness: Advertising with an awareness objective creates awareness and interest in your product or service.

Consideration: Consideration-oriented ads start thinking about your business, product or service and seek more information about it.

Conversion: Conversion ads encourage people to take a specific action or purchase your product or service

Here are a couple more resources on this:

Types of Facebook Advertising Costs

Currently there are five different cost structures for Facebook ads: Cost-per-click (CPC), Cost-per-thousand-views (CPM), Cost-per-view (CPV), Cost-per-action (CPA) ), And cost-per-thousand impressions (CPL) CPCs are the most common, though advertisers should choose cost structure based on their ad type, marketing objectives and overall advertising goals that are best for them.

Facebook Cost Types:

(Source: fitsmallbusiness)

Cost-per-click (CPC)

The cost-per-click pricing model charges advertisers only when a Facebook user clicks on their ad, therefore it does business with the goal of encouraging users to click on their website or landing page from Facebook . Advertiser calls to action (CTA) on which a user clicks, from which there are many options like "Learn more" to "Shop Now" and "Sign Up". The average CPC on Facebook ads is $ 1.86 in all industries, in which industry has 45 cents for clothing with cost to garments and $ 2.72 for job training. Facebook is known to be one of the more affordable pay-per-click advertising platforms. For reference, the average CPC on Google Adsis is $ 5, with many CPCs of $ 2.69.

Cost-per-mill (CPM)

Cost-per-mill (CPM) pricing charges advertisers based on every 1,000 impressions, or when the ad is displayed. CPC is often a low cost option for CPC ads. However, because impressions are not necessarily the same for user interaction, they are the most used for advertisers, who use Facebook ads with the goal of increasing brand awareness. The average CPM on Facebook ads in all industries is $ 11.20. This perception is equal to 1 percent. This will vary depending on competition level for your chosen audience and that audience. This means that if your target audience has very little competition, or expensive, then your CPM may be very low, if there is a lot of competition for your target audience

Cost-per-view (CPV)

The cost-per-view pricing model is designed for video advertisements and advertisers are seen by their Facebook user every time their video advertisement is shown. This is a good message for advertisers, in which one video is the best. Keep in mind that one video is only up to three seconds to watch on Facebook; This can not be enough time to express your message. If you need more time, consider a different pricing structure to help you achieve your advertising goals. The average industry CPV on Facebook ads is between 1 cents and 15 cents. With all types of Facebook advertising costs, it can vary from business to business. Since the effectiveness of the CPV cost structure is difficult to understand, consider using your click-through rate (CTR) as an indicator of the effectiveness of your ad.

Cost-per-action (CPA)

Cost-per-action is similar to a CPC with a significant difference: When a user clicks on CTA of his advertisement, advertisers are charged for taking a certain action on their website, rather than being charged. Advertisers set up tasks for which they have to be charged, and action includes newsletters from sign-up to app downloads and online purchases tracked through Facebook pixels. This is usually the most expensive pricing model. The average CPA for Facebook ads is $ 18.68. The average broad range of CPA cost structure is $ 55.21 per action on the technology from education industry to $ 7.85. To be cost effective, make sure the value of your audience's action is at least (or more) than the CPA; Otherwise, your campaign will get a negative return.

Cost-per-type (CPL)

Cost-per-pricing is similar to CPC, but CTA "likes" your business's Facebook page. It's usually low cost, and it's best for those businesses who are new to Facebook and want to build brand awareness. It is also worth noting that those using CPL should plan to be very active on their business page. Otherwise, paying for the choice does not increase; The Facebook Business Pages are effective only if they are used continuously. The average CPL for Facebook ads is between 10 cents and 17 cents. However, they are considered very little, but keep in mind that CPL does not receive direct revenue, say, CPA, so the low value is related to the result of low value.

Average Facebook CPC & Other Benchmarks by Industry in 2019

(Source: WordStream)

If you are new to Facebook advertising and are not the most tech-savvy, you would like to get a marketing partner. You are going to waste a lot of time trying to find out all the nuances of Facebook advertising and the costs associated with it. You can hire us for running a Facebook ads for your business.


Navneet Kumar is a Digital Marketing and SEO expert working at Geoflypages. You can follow us on FacebookTwitterLinkedIn and Instagram