What is Link Building (Backlink)?

and How It's Effective for Website Ranking.

Whether you are new to link building or doing it for a while, we are sure that you will find some useful in this blog. The landscape of SEO and Link Building is always changing, and today, the importance of building high-quality links is very essential for a website. If you are going to compete and thrive online, then you need to understand and implement high-quality backlink, and this is not going to change anytime soon. This blog is designed to move you quickly and in the right direction. There is a lot to it, but we have broken everything in easy-to-read.

Link building or Backlink creation is the part of off page SEO. You can hire digital marketing agency which provide the best SEO service for creating high domain authority (DA)  Do-follow backlink for your website. 

Table of Contents

·         What is link building?

What is Link Building (Backlink)?

Link Building (Backlink) is the process of collecting hyperlinks from other websites. A hyperlink (usually called just a link) is a way for users to navigate between pages on the Internet. Search engines use a link to crawl the web; they will crawl links between different pages on your website, and they will crawl links between the entire websites. There are several techniques for linking, and which are varying in difficulty, SEOs agrees that the creation of the link is one of the hardest parts of their jobs. Many SEOs spend most of their time doing it well. For this reason, if you can master the art of creating high-quality links, then it can actually put you ahead of both other SEO and your competition.

You can watch this Video Tutorial for Backlink Of Page SEO.

Why is link building important for SEO?

To understand the importance of link creation, it is important to first understand how links are made, how search engines see links, and how they can explain them.
Once the search engines “crawl pages” on the web, they can fragment the content of those pages and add it to their indexes. In this way, they can decide whether they think a page is of sufficient quality to rank well for relevant keywords (Google made a small video to explain that process). When they are making this decision, the search engines do not see the contents of the page only; they also look at the number of links pointing to that page with the external websites and the quality of those external websites. Generally, high-quality websites that link to you are more likely to rank well in search results.

Note: For checking the Backlink of your website you can use UBERSUGGEST SEO TOOL.

ubersuggest seo tool

Links are ranking factors that allow Google to start dominating the search engine market in the late 1990s. One of Google's founders, LarryPage invented Page Rank, which Google used to measure the quality of the page that was based on the number of links pointing to it. This metric was then used as part of the overall ranking algorithm and became a strong signal because it was a great way to determine the quality of a page.

It was so effective because it was based on the idea that a link can be seen as a vote of confidence about a page, i.e., if it was not worth it, then it will not get a link (check Website MOZ rank). The principle is that when someone joins another website, they effectively say that this is a good resource. Otherwise, they will not link it.

However, SEOs soon discovered how to manipulate Page Rank and search results for selected keywords.


[Check your Website Domain Authority (DA), Page Authority (PA) and Spam Score (SS) use this popular SEO tool WSC ]

Google started actively trying to find websites that were manipulating search results, and started rolling out updates on a regular basis, especially for the purpose of filtering those websites. Who were not worth the rank!

It has started giving discounts to many link building technologies to Google which were previously considered okay, for example, submitting your website to web directories and getting links in return. It was a technique that Google really recommended at one point, but it was used by abuse and excessive use by SEO, so Google stopped passing as much value as that kind of link.
Recently, Google has actively punished the ranking of websites that have attempted to overuse such techniques - which are often called over-optimization in their link building. Google's regular Penguin updates are just such examples. Knowing Building Guidelines for Avoiding and Living Google's Guidelines is an important topic we will discuss in this guide later.

We do not know the full the algorithm that Google uses to determine its search results - which is the company's "secret chutney." Despite this fact, the Consensus between the SEO communities (according to 2015 stocking Search Ranking Survey) is that the links still play a big role in that algorithm.

For now, though, there is no doubt that if you find high-quality links on your website, this will help you get better rank and more. We have mentioned much time, "high-quality”, the focus on quality is increasing because Google is ever more sophisticated to filter low-quality links. This directly affects SEO, because they need to ensure that link building techniques focus primarily on that quality.

Key strategies for link building
  • Get to know your audience.
 If you want your viewers to grow, you have to find out how to expand your audience or discover new viewers. So, you should know two things: who are my audience and what my ideal viewers look like. You should do some research to know your audience.
  • Make a list of websites which appeal to your desired audience.
If you have a clear picture of your current and desired audience, you can create a list of websites that might help you reach your new audience. Find websites that already appeal to your desired audience. Links to these websites can help you reach your new audience.
  • Write amazing content.
To get other websites to link to your content, your content should be just amazing and more importantly, you should appeal to viewers interested in making your readers or buyers. Make sure your pieces and articles are well structured and are well written.
  • Match content to websites.
If you have written a decent blog post, you should dive into the list created as part of your development strategy. Select sites from the list that might be linked to the article you wrote. Try to find websites that really fit your blog post or a specific topic of the article. These websites will probably be very interested in the link because your blog post actually fits their content. More importantly, the visitor to your website after that link will actually be interested in the topic of yours.
  • Reach out to site owners.
If you actually make an effort to find websites that fit the content of your article along with writing materials, then you should contact the website that you want to link to your site. Tell them about the content or product and ask them to write and link to it. Most people will be happy to write about your product if that means they will get it for free! You can use email, but in many cases, Twitter or even a phone call is a great way to contact people. Be sure to access in person, never send automated emails.
  • Use social media to amplify your content.
If your content is original and well-structured, you can also access new audiences (and get links) using social media. Make sure you tweet about your blog; perhaps send a few tweets to specific people about whom you think they might like your article. Facebook is a great way to get exposure to your articles (maybe ... give it a little boost?). And the people who like, tweet and share your articles, you are bound to get some more links.

How can my business get a benefit from link building? 

As we've discussed, links are a very important signal that you use to determine search engine ranking. So, we know that increasing the number of high-quality links pointing to your website can increase the possibility of ranking getting better.

There are other advantages of connecting to the link; however, it may be immediately less obvious, yet worthy of consideration.

Creating relationships

Link building can often be included for other relevant websites and blogs in your industry. This outreach is often related to the promotion of something you have created, such as a piece of material or an Infographic. A common goal of outreach is to get a link, but there is a lot more: Outreach can help you build long-term relationships with key influencers in your industry and these relationships can mean that your business is highly noticed and honored. This is valuable in itself, even if we forget the link building for a second because we are making real campaigners and advocates for our business.

Send referral traffic

We talked about the effect of the link on your ranking, but what about the effect of the link on referral traffic? Traffic can also increase with a good link to a highly viewed website. If this is a relevant website, then it is likely that traffic is also relevant and sales may increase, as well. Then, in this situation, the value of a link is not just about SEO - it is about customers.

Brand building

Good link building can help build your brand and establish it as an authority in your niche. There are some link building techniques, such as content creation, which can show your company's expertise, and it can take a long way towards building your brand. For example, if you create a piece of material based on industry data and publish it, then you have a chance to be famous for it in your industry. When you are outreach and try to get links to the content, you are showing your expertise and asking others from your industry to spread the word and help others to show the same.

link building website traffic

Links are important for marketers and for internet usability. It also depends on the Google search link for both ranking and crawling. It is not easy to secure a link from an official website in a relevant way. Google's basic algorithm succeeded because it used the link as a core ranking signal, which no other search engine used at the time. All search engines used the link as a primary ranking signal within their search algorithm.

If you find this blog informative then share this and comment your query regarding the link building.  

About the Author:

Chetna Sharma, Editorial Contributor and SMO executive at www.geoflypages.com with digital marketing expertise, enjoy writing blog posts. Chetna works day-to-day to reshape the social presences of the company. Chetna is a prolific writer who has written various engaging and informative blogs on various subjects. Chetna when not writing enjoys doing other creative works like sketching and image editing on Canva.